Website Privacy Policy

Effective Date: 06/03/26

Pediatric Consultants Cedar Bluff Website Privacy Policy

Pediatric Consultants Cedar Bluff (“Pediatric Consultants Cedar Bluff,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you provide through our website, digital communications, and related online services.

This Website Privacy Policy explains how we collect, use, disclose, and safeguard information collected through our website, communications systems, digital advertising tools, social media interactions, and related technologies.

This policy applies to website visitors, parents, guardians, caregivers, prospective patients, and other individuals who interact with our website or digital services.

IMPORTANT: This Website Privacy Policy governs website and online interactions only. Medical information collected, maintained, or disclosed in connection with patient care is governed separately by our Notice of Privacy Practices.

Information We Collect

Information You Voluntarily Provide

We may collect information you voluntarily provide through our website or communications channels, including:

  • name
  • parent or guardian name
  • phone number
  • email address
  • callback preferences
  • appointment inquiry requests
  • general inquiry information
  • communication preferences
  • SMS/text messaging consent information
  • other information you voluntarily choose to provide

Please do not submit sensitive medical information, diagnoses, symptoms, medications, insurance details, or other protected health information through general website forms unless specifically directed to do so through an approved secure healthcare communication process.

Automatically Collected Information

When you visit or interact with our website, certain technical and usage information may be collected automatically, including:

  • IP address
  • browser type
  • device type
  • operating system
  • referral source
  • pages visited
  • session duration
  • click activity
  • call button interactions
  • direction/map interactions
  • cookie identifiers
  • advertising attribution identifiers
  • analytics event data
  • website performance metrics

Cookies, Analytics, Advertising, and Tracking Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to:

  • improve website functionality
  • understand visitor behavior
  • analyze website performance
  • evaluate advertising effectiveness
  • attribute marketing campaign performance
  • improve user experience
  • support website optimization
  • measure campaign performance

These technologies may include:

  • Google Analytics
  • Google Ads tracking technologies
  • Meta (Facebook and Instagram) advertising and analytics technologies
  • call attribution technologies
  • website analytics platforms
  • remarketing technologies where legally permitted
  • campaign attribution tools

These technologies may collect information regarding general website activity, interactions, and campaign attribution.

We seek to configure these technologies in a manner intended to reduce the risk of improper collection, use, or disclosure of protected health information.

You may disable cookies through your browser settings; however, some website functionality may be limited.

Phone Calls, Call Tracking, Call Recording, and Communications

If you call, text, or otherwise communicate with us, we may collect information necessary to respond to your inquiry, provide requested services, or support communications.

This may include:

  • caller identification information
  • phone number
  • call metadata
  • communication timestamps
  • call duration
  • communication history
  • callback requests
  • communication preferences
  • text message interactions

Phone calls may be recorded, monitored, or processed for:

  • quality assurance
  • staff training
  • patient service improvement
  • operational management
  • safety
  • communication review
  • call attribution and communications support

Calls and communications may be processed using trusted third-party service providers.

Text messaging and email communications may not always be fully secure methods of communication. By choosing to communicate electronically, you acknowledge these inherent risks.

SMS / Text Messaging Communications

Pediatric Consultants Cedar Bluff may provide SMS/text message communications to patients, parents, guardians, caregivers, prospective patients, and other individuals who choose to communicate with our office.

Text message communications may include:

  • responses to incoming calls or text messages
  • missed-call follow-up communications
  • appointment scheduling and coordination
  • appointment reminders
  • callback requests and confirmations
  • office operational notifications
  • general customer service communications
  • responses to inquiries submitted through our website or communication channels

By providing your phone number, calling our office, sending us a text message, submitting a website contact request, or otherwise opting in where required by applicable law, you consent to receive operational text communications from Pediatric Consultants Cedar Bluff.

Message frequency may vary.

Message and data rates may apply.

Text HELP for assistance or contact our office directly.

Text STOP at any time to opt out of receiving text messages. After sending STOP, you may receive a confirmation message confirming your opt-out request. No further text messages will be sent unless you re-enroll.

Patients may choose not to communicate by text message and may request alternative communication methods by contacting our office.

Consent to receive text messages is not required as a condition of receiving healthcare services.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data, consent information, and mobile phone numbers will not be shared, sold, rented, disclosed, or transferred to any third parties or affiliates for marketing or promotional purposes.

We use information you provide to send and respond to text messages. This information may be shared with trusted service providers, telecommunications carriers, messaging platforms, and vendors that assist in the delivery and operation of our text messaging services.

We may disclose information as required by applicable law, legal process, governmental request, regulatory requirement, court order, or to protect our rights, property, safety, patients, staff, or operations.

Carriers are not liable for delayed or undelivered messages.

Text messaging should not be used for medical emergencies, urgent medical concerns, time-sensitive clinical matters, or the transmission of sensitive medical information unless specifically directed to do so through an approved secure communication channel.

This SMS/Text Messaging Communications section applies specifically to text messaging communications and supplements the remainder of this Privacy Policy.

Website Forms and Callback Requests

We may offer:

  • website contact forms
  • callback request tools
  • appointment inquiry tools
  • scheduling request tools
  • communication request forms
  • similar convenience features

These tools are intended primarily for general communication and operational convenience.

Information submitted may include:

  • parent or guardian contact information
  • callback preferences
  • general inquiry details
  • appointment inquiry information

Please do not submit detailed medical information, diagnoses, symptoms, medications, insurance information, or other sensitive healthcare information through general website forms unless specifically directed to do so through an approved secure healthcare communication channel.

Where third-party vendors process information on our behalf, we require appropriate contractual safeguards, including Business Associate Agreements where legally applicable.

Website Communications Are Not Intended for Medical Diagnosis, Treatment, or Emergencies

This website, including forms, callback requests, text messaging, social media communications, and other electronic communications, is not intended for:

  • emergency communications
  • urgent medical needs
  • diagnosis
  • treatment decisions
  • time-sensitive clinical communications

If you are experiencing a medical emergency, call 911 immediately or seek emergency medical care.

If you require urgent medical assistance, contact our office directly by phone.

How We Use Information

We may use collected information to:

  • respond to inquiries
  • return calls
  • coordinate callbacks
  • respond to appointment inquiries
  • provide requested information
  • improve website functionality
  • improve communications
  • improve patient service operations
  • analyze website usage
  • evaluate advertising effectiveness
  • attribute campaign performance
  • improve website performance
  • maintain internal records
  • detect fraud or abuse
  • maintain security
  • comply with legal obligations

Third-Party Service Providers

We may use trusted third-party service providers to support our operations, including:

  • website hosting providers
  • analytics providers
  • advertising platforms
  • communications vendors
  • call management providers
  • call tracking providers
  • call recording providers
  • SMS/text messaging providers
  • scheduling systems
  • form processing providers
  • patient communication systems
  • customer support tools
  • reputation management tools
  • healthcare operations systems

Where vendors create, receive, maintain, or transmit protected health information on our behalf, we require appropriate contractual protections, including Business Associate Agreements where legally applicable.

Social Media Platforms

We may maintain business profiles or pages on third-party platforms, including:

  • Facebook
  • Instagram
  • Google Business Profile
  • review platforms
  • social media platforms
  • other digital communication platforms

If you interact with us through social media, including messages, comments, reviews, reactions, or other engagement, those interactions may also be governed by the privacy practices and terms of those third-party platforms.

We encourage users not to share sensitive medical or protected health information through public social media channels or unsecured messaging systems.

Children’s Privacy (COPPA)

Our website is intended for use by parents, guardians, and caregivers seeking pediatric healthcare information and services.

We do not knowingly collect personal information directly from children under the age of 13 without appropriate parental consent, except as otherwise permitted by applicable law.

If you believe a child has submitted personal information directly through this website without appropriate parental involvement, please contact us so we may review and address the matter.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect information collected through our website and communications systems.

However, no internet transmission, electronic communication, or storage system can be guaranteed completely secure.

Data Retention

We retain information only for as long as reasonably necessary for communication, operational, legal, regulatory, healthcare-related, security, or compliance purposes.

Retention periods may vary depending on the type of information and applicable legal requirements.

External Links

Our website may contain links to third-party websites, services, applications, review platforms, social media platforms, mapping tools, scheduling systems, or external resources.

We are not responsible for the privacy practices, security, content, or functionality of third-party services.

Users should review applicable privacy policies before submitting information to external platforms.

Your Privacy Choices

You may:

  • adjust cookie settings through your browser
  • opt out of marketing communications where applicable
  • opt out of text communications by replying STOP
  • request updates to contact information
  • contact us regarding privacy concerns

State Privacy Rights

Depending on your state of residence, you may have privacy rights under applicable consumer privacy laws, which may include rights to:

  • request access to certain personal information
  • request correction of inaccurate information
  • request deletion of certain information, subject to applicable legal exceptions
  • opt out of certain marketing communications
  • request information regarding categories of data use or disclosure where required by law

These rights may be subject to healthcare, legal, regulatory, and operational limitations.

To submit a privacy-related request, please contact us.

Changes to This Policy

We may update this Website Privacy Policy periodically.

Updated versions will be posted on this page with a revised effective date.

Continued use of the website after updates constitutes acceptance of the revised policy.

Our Contact Information:

Pediatric Consultants Cedar Bluff
9333 Park West Blvd #104
Knoxville, TN 37923
865-500-3903
pediatricconsultantcedarbluff@gmail.com